Backdrop

I designed the end-to-end user experience for Backdrop, a travel discovery platform and social network that helps users find, share, and plan visits to the world's most photogenic spaces.

Travellers frequently find beautiful locations on social media but struggle to find actionable details (like opening hours, parking, or Wi-Fi) or coordinate itineraries with friends. Backdrop bridges the gap between aesthetic inspiration and functional utility.

• Aesthetic Curation: Crafted an immersive, visual-first discovery feed optimised for curated city collections.
• Actionable Context: Designed an intuitive “Venue Card” UI that prioritises critical information at a glance (e.g., identity tags, dress codes, pet friendliness).
• Social Coordination: Built a seamless UX for “Group Collections,” allowing users to collaboratively build itineraries.

Delivered an iOS and Android experience that scaled globally, earning recognition on Apple's curated feature lists for women-led applications.